CASES

CASES (Chartered Associates of Sport and Exercise Sciences) needed their flagship publication to feel as credible and engaging as the science it covers. Working through my day job, I produce The Sports and Exercise Scientist, a quarterly digital publication for members working in sport and exercise science. Alongside the written articles, I bring in animation, links and video, so the publication reads more like an interactive experience than a static document. I also design posters, adverts, conference badges and logos for the organisation. It's a project that has to balance two things at once: presenting genuinely technical, informative content while still making sure people actually want to open it and read on.